2019 Cosmoprof North america
The "Good, Clean Fun" campaign was created for the annual Cosmoprof North America trade show in Las Vegas, NV. The campaign captured the fun nature of the Las Vegas location while also achieving the goal of highlighting its bar soap and skincare manufacturing capabilities in a hygienic environment. In addition to the digital campaign strategy, campaign components consisted of digital and print collateral, including website and landing pages, social media graphics, email blast components, post cards, event takeaway materials, and fun stickers, as well as the trade show booth.
Booth for the 2019 Cosmoprof North America annual trade show in Las Vegas, NV. The booth had a minimal, clean aesthetic to create a clinical feel, presenting Twincraft as a hygienic manufacturer. Typographic elements on the back wall and top shelves presented Twincraft product types and categories, as well as trend-related ingredients and terminology to represent the company's trend-driven innovations and manufacturing capabilities.
Printed postcard included with a promotional box of soap sent to clients.
Booth informational collateral highlighting Twincraft's sustainability efforts, bar soap capabilities, and cannabis/CBD education. Click the image to view all pieces.
A play on "home sweet home", fun stickers that played on the "fun" nature of the campaign and location (Las Vegas) as well as Twincraft's high-foaming products.
WEBSITE HERO IMAGE
Campaign hero image to encourage meeting signups among digital audiences. Image linked to a landing page and form.
Shared campaign branded social media images before and after the event to encourage meeting signups and thank those who met with or visited the Twincraft booth after the show.
2018 HALLOWEEN CAMPAIGN - HALLGLOWEEEN
Twincraft Skincare's 2018 Halloween campaign to promote its glow-in-the-dark soap technology to current customers. Campaign consisted of physical mailers, an email blast, and social components including a video and stylized holiday photos. Responsible for campaign strategy, print design, video creation, and stylized photo shoot.
Printed postcard included with the physical mailer sent to a select list of clients. Box contained post card, sell, sheet and three sample soaps in holiday shapes.
Creative video to complement physical mailer and email blast; shared on social media on Halloween to demonstrate glow-in-the-dark soap technology.
Email blast sent to customers, marketing qualified leads, and sales qualified leads to highlight glow-in-the-dark soap technology; also highlighted our Halloween soap dies and included a call-to-action to read more on our blog.
STYlized social media photos
Halloween stylized photos for Twincraft Skincare's social media channels, designed to showcase glow-in-the-dark soap technology as well as its Halloween shaped soap dies to provide product inspiration.
A fun infographic I created to send around work confirming my departure from MyWebGrocer and announcing my new position at Champlain College.SEE FULL SIZE
PREPARING FOR HURRICANE IRENE
Hurricane Irene made landfall along the Eastern coastline causing over $10.5 billion dollars in damage. MyWebGrocer examined its online sales data and found that many consumers were stocking up prior to landfall. Named a Visual.ly Staff Pick!SEE FULL SIZE
DR. SEUSS BOOKS
In honor of Dr. Seuss' birthday on March 2nd, Social Grocery pays tribute to the professor of prose with fun facts about 10 of Seuss' notable stories.SEE FULL SIZE
Super Bowl Sunday: a day of celebration and indigestion; a joyous combination of football, friends, and of course—food. Here is the low down on the Super Bowl Snackdown.SEE FULL SIZE
CELEBRITIES & THEIR FAMOUS FOODS
Whether it's for endorsements or unforgettable reality TV moments (is it chicken or is it fish, Jessica?), these celebs and foods pair up like Peanut Butter & Jelly.SEE FULL SIZE
SWEET, SWEET HALLOWEEN
Move over skeletons, ghosts, and ghouls; we all know what Halloween is REALLY about—candy! We love it all: Tootsie Rolls, Snickers, M& Ms, chocolate, gummies, gum and more. Have a sweet Halloween!SEE FULL SIZE
ACCEPTED TO COLLEGE...NOW WHAT?
You applied. You received the acceptance letter in the mail. You celebrated. Now what? This infographic serves to guide you through the remaining steps from acceptance to enrollment, giving you the steps to follow to make sure your college choice is right for you.SEE FULL SIZE
MyWebGrocer Adweek Ad
Full page ad in AdWeek Magazine. Wrote creative brief, designed ad, pitched idea to management for reconsideration of their planned paragraph of text and screenshots.SEE FULL SIZE
social grocery landing page
Landing page for MyWebGrocer's consumer initiative, Social Grocery and its Pot O' Gold scavenger hunt initiative.SEE FULL SIZE
hart supply co. home page
Website redesign mockup for Hart Supply Co. in Hingham, Ma. Client desired a more visually appealing home page with hero images and easier to find product, service tabs.SEE FULL SIZE