CAMPAIGNS
SOCIAL CAMPAIGNS
2019 Cosmoprof North america
The "Good, Clean Fun" campaign was created for the annual Cosmoprof North America trade show in Las Vegas, NV. The campaign captured the fun nature of the Las Vegas location while also achieving the goal of highlighting its bar soap and skincare manufacturing capabilities in a hygienic environment. In addition to the digital campaign strategy, campaign components consisted of digital and print collateral, including website and landing pages, social media graphics, email blast components, post cards, event takeaway materials, and fun stickers, as well as the trade show booth.
PRINT/PHYSICAL COMPONENTS
WEBSITE
TRADESHOW BOOTH
Booth for the 2019 Cosmoprof North America annual trade show in Las Vegas, NV. The booth had a minimal, clean aesthetic to create a clinical feel, presenting Twincraft as a hygienic manufacturer. Typographic elements on the back wall and top shelves presented Twincraft product types and categories, as well as trend-related ingredients and terminology to represent the company's trend-driven innovations and manufacturing capabilities.
Mailer
Printed postcard included with a promotional box of soap sent to clients.
BOOTH TAKEAWAYS
Booth informational collateral highlighting Twincraft's sustainability efforts, bar soap capabilities, and cannabis/CBD education. Click the image to view all pieces.
STICKERS
A play on "home sweet home", fun stickers that played on the "fun" nature of the campaign and location (Las Vegas) as well as Twincraft's high-foaming products.
DIGITAL COMPONENTS
WEBSITE HERO IMAGE
Campaign hero image to encourage meeting signups among digital audiences. Image linked to a landing page and form.
SOCIAL POSTS
Shared campaign branded social media images before and after the event to encourage meeting signups and thank those who met with or visited the Twincraft booth after the show.
2018 HALLOWEEN CAMPAIGN - HALLGLOWEEEN
Twincraft Skincare's 2018 Halloween campaign to promote its glow-in-the-dark soap technology to current customers. Campaign consisted of physical mailers, an email blast, and social components including a video and stylized holiday photos. Responsible for campaign strategy, print design, video creation, and stylized photo shoot.
PRINT/Physical COMPONENTS
WEBSITE
Print mailer
Printed postcard included with the physical mailer sent to a select list of clients. Box contained post card, sell, sheet and three sample soaps in holiday shapes.
DIGITAL COMPONENTS
SOCIAL VIDEO
Creative video to complement physical mailer and email blast; shared on social media on Halloween to demonstrate glow-in-the-dark soap technology.
EMAIL BLAST
Email blast sent to customers, marketing qualified leads, and sales qualified leads to highlight glow-in-the-dark soap technology; also highlighted our Halloween soap dies and included a call-to-action to read more on our blog.
STYlized social media photos
Halloween stylized photos for Twincraft Skincare's social media channels, designed to showcase glow-in-the-dark soap technology as well as its Halloween shaped soap dies to provide product inspiration.
INFOGRAPHICS
PAWSITIVELY PAMPERED
Infographic that explores millennial purchase and grooming behaviors for their pets as it relates to body care; current products on the market and an opportunity for a bar soap.
SUN SAFETY
Infographic produced internally for Twincraft Skincare for a sun safety initiative through its Thrives program; includes data about sun damage and ways to protect one's skin.
FAREWELL MYWEBGROCER
A fun infographic I created to send around work confirming my departure from MyWebGrocer and announcing my new position at Champlain College.
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PREPARING FOR HURRICANE IRENE
Hurricane Irene made landfall along the Eastern coastline causing over $10.5 billion dollars in damage. MyWebGrocer examined its online sales data and found that many consumers were stocking up prior to landfall. Named a Visual.ly Staff Pick!
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DR. SEUSS BOOKS
In honor of Dr. Seuss' birthday on March 2nd, Social Grocery pays tribute to the professor of prose with fun facts about 10 of Seuss' notable stories.
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SUPERBOWL SNACKDOWN
Super Bowl Sunday: a day of celebration and indigestion; a joyous combination of football, friends, and of course—food. Here is the low down on the Super Bowl Snackdown.
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CELEBRITIES & THEIR FAMOUS FOODS
Whether it's for endorsements or unforgettable reality TV moments (is it chicken or is it fish, Jessica?), these celebs and foods pair up like Peanut Butter & Jelly.
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SWEET, SWEET HALLOWEEN
Move over skeletons, ghosts, and ghouls; we all know what Halloween is REALLY about—candy! We love it all: Tootsie Rolls, Snickers, M& Ms, chocolate, gummies, gum and more. Have a sweet Halloween!
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ACCEPTED TO COLLEGE...NOW WHAT?
You applied. You received the acceptance letter in the mail. You celebrated. Now what? This infographic serves to guide you through the remaining steps from acceptance to enrollment, giving you the steps to follow to make sure your college choice is right for you.
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OUR STATE FAIR
Come one, come all to the first U.S. state fair infographic! Learn about fair food nutrition, the history of the state fair, and find out when your state's fair is!
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mywebgrocer Year-in-review
MyWebGrocer's 2012 Year-in-review to recap its successes and growth. Sent to clients and vendors in January 2013.
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Burlington social media
Social media usage in Burlington, Vermont for Burlington Social Media Day.
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30 in THIRTY
Two-person initiative seeking to transform 30 businesses in thirty days through marketing and branding assistance.
LEAGUE Of vt writers
Non-profit Vermont writers group; logo for a writer's conference titled, "Timeless Craft, Timely Skills".
emergent media center
Champlain College 's Emergent Media Center; logo for project in collaboration with the United Nations Population Fund to end violence against women through empowering video games.
pitbull awareness
Student initiative created to raise awareness about pit bulls and change the negative stigma about them.
prose
Fictitious company; upscale wine and flower shop.
hire this grad
Non-profit organization designed to profile graduating college seniors and highlight hard and soft skills that make them ideal job candidates.
Flynn Center Season Ad
Twincraft Skincare's 2019 Flynn Center seasonal program ad; responsible for concept and design.
Flynn Center ProgrAm Ad
Twincraft Skincare's program ad for the Flynn Center's Fiddler on the Roof; responsible for concept and design, leveraging the show's theme of "tradition" and "family".
Twincraft HOLIDAY CARD
Twincraft Skincare's 2018 holiday card, sent to clients with a small gift.
COMPANY TEAM SHIRTS
Twincraft Skincare's 2019 Dragon Boat team name & shirts. Responsible for logo and shirt design.
GRAND OPENING INVITE
Invitation to MyWebGrocer's grand opening celebration in the Champlain Mill. Sent to clients, stakeholders, staff, and media.
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MARKETING KIT BINDER
Custom binder for MyWebGrocer's marketing kit, sent to clients with ideas and best practices for marketing MyWebGrocer products and services.
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MyWebGrocer Adweek Ad
Full page ad in AdWeek Magazine. Wrote creative brief, designed ad, pitched idea to management for reconsideration of their planned paragraph of text and screenshots.
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WEB
social grocery landing page
Landing page for MyWebGrocer's consumer initiative, Social Grocery and its Pot O' Gold scavenger hunt initiative.
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hart supply co. home page
Website redesign mockup for Hart Supply Co. in Hingham, Ma. Client desired a more visually appealing home page with hero images and easier to find product, service tabs.
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Hart supply co. internal page
Website redesign mockup for Hart Supply Co. in Hingham, Ma. Client desired more visually appealing pages with a stronger product focus.
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ARIS SOLUTIONS
Updated branded print collateral for Aris Solutions in White River Junction, VT, including business cards, letterhead, post cards, and folders.
BUSINESS CARD 1BUSINESS CARD 2CUSTOM FOLDERS
YOUNG INVENTORS PROGRAM
Annual convention hosted by Academy of Applied Science. Responsible for logo, program cover, and t-shirt designs.